BEBA - Business Mission to the UK

British Egyptian Business Association (BEBA) Business Mission Campaign

Waltons Digital Media successfully delivered the British Egyptian Business Association’s (BEBA) Business Mission digital marketing campaign, running from July to September 2024 across LinkedIn and X. This comprehensive campaign included the design of all marketing collateral and full management of BEBA’s social media presence, from content creation to promotion.

The primary goal of the three-month campaign was to boost BEBA’s digital presence and grow its follower base through a strategic blend of organic and sponsored content. A key focus was placed on promoting the mission to UK businesses. Additionally, the campaign included live coverage of seminars, sessions and workshops and active engagement with both local and international media to further extend reach and impact.

Waltons Digital Media also produced in-depth articles covering complex subjects such as Egypt’s economy, green energy initiatives, finance, and investment opportunities. Alongside this, a range of marketing materials was developed, including social media assets, digital displays, and printed items such as banners and flyers.

The integrated approach resulted in a substantial rise in impressions, clicks, and overall engagement, with follower growth far exceeding expectations. The campaign not only bolstered BEBA’s market presence but also established a strong foundation for future digital strategies. A detailed performance report was produced post-campaign, providing insights and recommendations to maintain and further develop BEBA’s digital footprint.

https://beba.org.eg/events/beba-business-mission-to-the-uk-2024/