Case Study
By implementing a tailored approach to social media management, Waltons Digital Media achieved consistent audience engagement, with organic interactions surpassing paid campaigns. Despite occasional fluctuations in comments and shares, the overall follower base grew steadily, while content continued to generate high impressions and click-through rates.
In parallel, Waltons Digital Media’s strategic website management led to enhanced user engagement. Visitors not only explored multiple pages per session but also showed a healthy balance between new and returning users, indicating sustained interest and brand loyalty. Through a combination of effective social media oversight, targeted content promotion, and comprehensive website optimization, Waltons Digital Media played a pivotal role in boosting brand visibility, driving user engagement, and fostering long-term growth for Food & Drink Network UK.----------------------------------------------------------
Fully Integrated Marketing Solution
Walton's Digital Media Delivers Exceptional Campaign Results
Waltons Digital Media, the marketing arm of Food & Drink Network UK, executed a highly successful digital marketing campaign for one of the platform’s key clients during the Christmas period. By leveraging the reach of Food & Drink Network UK and advanced optimisation techniques, the campaign exceeded expectations and set a new standard for seasonal marketing in the food and drink industry.
The campaign featured a video link banner on the homepage of https://foodanddrinknetwork.co.uk/, targeting peak traffic during the festive season. With the goal of achieving 300,000 impressions and strong audience engagement, the banner was designed for maximum visibility.
The results surpassed expectations, delivering 840,000 impressions—177% above target—and over 15,000 clicks, achieving a click-through rate (CTR) of 1.77%, well above the industry average of 0.1% to 1.0%. These impressive results demonstrated both the platform’s reach and Waltons Digital Media’s ability to craft highly effective campaigns.
Key to the campaign’s success was Waltons Digital Media’s focus on strategy and optimisation. By analysing user behaviour and scheduling the campaign during peak engagement times, the team ensured maximum impact. A mobile-first approach was implemented, with 92.3% of impressions and 98.6% of clicks originating from mobile users.
Creative execution also played a significant role. The in-house design team crafted a striking banner that resonated with the audience and delivered excellent results. Real-time performance tracking allowed for agile adjustments, maximising the campaign’s effectiveness.
Additionally, Waltons Digital Media expanded the campaign’s reach through LinkedIn, generating over 60,000 impressions and 300+ engagements, showcasing a multi-platform marketing approach.
This campaign illustrates Waltons Digital Media’s commitment to delivering high-impact marketing strategies that drive measurable results. With expertise in optimisation, creative execution, and strategic placement, Waltons Digital Media is a trusted partner to achieve exceptional results across industries. Contact us today to learn how we can support your marketing goals.
Ready to take your brand to the next level?
Contact us today > sameh@waltonsdigitalmedia.com
Project Intro
Over the course of a year, Waltons Digital Media collaborated with Food & Drink Network UK to revamp their digital strategy, resulting in marked improvements across both social media and website performance.